It all starts here, with our creative vibes & whacky ideas!
We love a good mood board & our creative team love to come up with themes around our fabulous new collections.
This SS17 season we had Village Fete; Japanese Reverie, English Garden and Travel…
Each shot is creatively styled to represent one of these themes.
Here we’d turned the kitchen of our lovely photoshoot house upside down with cakes, tea and a wonderful array of sweet treats! (which we obviously polished off afterwards!)
The final shot evokes thoughts of a wonderfully British summer fete with our yummy Strawberries & Cream shirt, arriving in stores in April.
Our next story was all about travel and we found this incredible vintage bicycle which we had shipped to the shoot for the day.
Such a great find and the bell still worked!
It worked perfectly along with the original staircase to create the right tone for this fabulously fun Suitcase print summer dress. Arriving in stores in May!