Sustainability

At Mistral, we recognise the impact our business has on our planet. See below how we are making sure that impact is a positive one! >

Mistral is a family-owned brand with a big heart. We recognise the impact that our business has and our working very hard to ensure that it’s a positive one. We care deeply about our planet, people and animals, and place sustainability at the very heart of any decisions we make, to keep us moving continuously in the right direction. Additionally we’re in constant dialogue with our suppliers to help ensure that they’re also putting best industry practice into action.

  • Our Environment
  • Animal Friendly Products
  • Global Manufacturing Practices
  • Sustainable Fabric Choices
  • REWEAR, REUSE, RECYCLE

Our Environment

Mistral’s signature colourful prints are heavily influenced by the land around us, and looking after our environment is a central element of all our business choices. We believe in paying attention to detail – it’s not just about the big gestures, the little things all add up!

You’ll find eco-friendly cleaning and toiletry products in our head office, and we’ve been really focusing on driving our plastic usage down by introducing biodegradable bags for online deliveries. When you shop with us in store, you’ll leave with your new clothes in a sturdy, recycled paper bag. In fact, all of our printed materials, from tags through to packaging, are produced on recycled paper from a sustainable source.

Any packaging, paper or plastic that isn’t used, is recycled by us. We’ve also switched our energy supplier to ensure that all electricity across the business comes from a green, renewable source.

Finally, we put a lot of thought into choosing the most sustainable delivery options. When it comes to our products, we also avoid air freight wherever we can. This helps to keep our carbon footprint as low as possible (and we’re currently looking into offsetting it entirely – watch this space!)

Animal Friendly

We’re huge animal lovers at Mistral, and we know you are too! We’re committed to using and selling cruelty-free products. We do not use or sell products which have been tested on animals, and we never will.

Any animal products contained within the items that we sell, for example, wool and leather, are ethically sourced. We will never use fur in any of our garments, and we source British-made, fully vegan, soy candles which cast the most gorgeous glow.

Global Manufacturing Practises

Keeping The Standard Up

We know that our responsibility starts a long time before clothes hit our shelves or online store. We work in partnership with our suppliers and factories to ensure all Mistral products are manufactured to the highest standards in a sustainable and ethical way.

We don’t leave anything to chance here, and make sure that we regularly visit our suppliers in person, to check that everything is happening in a way that aligns with our high business standards.

We aim to produce high quality products in an ethical way, and currently work with suppliers in the UK, India, China and Portugal. We take care to ensure that we work with Sedex approved suppliers – this means that standards for responsibility and sustainability have to be kept high at all times.

Finally, to allow us to monitor all aspects of the manufacturing process from start to finish, in collaboration with our largest supplier, we have opened our very own factory in Delhi!

People are precious

We make sure that all the factories we work with operate in complete compliance with their country’s laws and regulations. We also insist that all employees are hired on the basis of their own abilities and merit, never as a result of their beliefs or characteristics.

Human trafficking and modern slavery are a very real problem, thought to affect millions of men, women and children every day. We are acutely aware of this horrific issue, and go to great lengths to ensure that we guard against it. We do not allow factories to use forced labour in any form (including underage workers) and are totally against any form of modern slavery in any of our platforms.

Factories must treat workers with respect and dignity and provide them with a safe environment from which to work and pay workers at least the basic minimum legal wage.

Sustainable Fabric Choices

Sustainable fabric has seen some real advances in recent years, and at Mistral we work hard to ensure we’re taking full advantage. There are always improvements that can be made, but when it comes to eco friendly, sustainable options, we’re making great strides. In Spring 2020 we introduced recycled yarns into our collection. These are sourced from secondhand clothing and other textile waste, which is spun into new yarn and fabrics to be used in our garments.

 

Cottoning On

We use organic cotton in our jersey shirts and tees, and we’re expanding the use of organic materials across our whole range.

Cotton is a “thirsty” crop that can require a lot of resources to produce. We work with suppliers who are certified to Global Organic Textile Standard, and use Oco-tex cotton, which strictly regulates the way the fabric is processed, paying careful attention to the use of dyes and finishes. As a result, it is certified free from harmful chemicals and perfectly safe for human use.

Waste not, want not

Some of our garments also make use of Model - this is a product made from wood pulp (rouces from sustainable forestry and processed in a closed loop system, which reuses or captures chemicals to prevent water pollution.)

We have also started to use our left-over fabrics from our garments to make other products such as tote bags. We will be looking at other options to use up any excess fabric in the future, with the ultimate goal of removing all excess waste from our manufacturing processes.

Finally, any samples or slightly faulty clothes which are not sold in our warehouse sales are sent to New Life Charity for resale or recycle.

Rewear, Reuse, Recycle!

Helping towards a more sustainable future for fashion.

Are you aware that almost 150 million tonnes of clothing and shoes are sold worldwide every year?

The majority of this ends up in landfills or is incinerated instead of being reused or recycled, wasting valuable resources and causing harm to the environment.

As part of Mistral’s commitment to look after our planet, we have introduced the Mistral Rewear, Reuse and Recycle Scheme.

We make our clothes to the highest standard, so that they will be well-loved and well-worn season after season. However, we know that sometimes, a bit of a wardrobe refresh is necessary...

Simply give your pre-loved garments to our store staff to add to our collection bin and we will reward you with a 10% off voucher to use the next time you shop with us.

What happens to your pre-loved clothes?

Mistral is working with the SOEX I:CO take-back system. This means clothes that can be resold are sent to vintage and other stores. Other items, unsuitable for resale, will be recycled into fibre for things such as car seats, new clothes and cleaning cloths. Even the dust created used, being transformed into cardboard products!